ADK Emotions is right at the centre of the global Beyblade Burst universe, helping bring the thrill of “Let it rip!” to fans everywhere – the team plays a key role in taking the fast-paced, battle-driven spirit of Beyblade and turning it into a fully immersive fan experience—spanning animation, toys, and digital worlds.

What started as a project to to level up Instagram engagement quickly spun into something much bigger. The brand’s online presence was reimagined and localised across 13 markets, making sure fans everywhere could connect with the action in a way that felt truly their own. From there, the momentum kept building—interactive online games, bold digital content, and ads for branded merchandise all joined the mix, creating more ways for fans to play, compete, and stay connected to the Beyblade universe.

The result? A high-energy, ever-evolving ecosystem designed for fans who don’t just watch the battles—they live them.